HAYES JOHN FRANK A marketing executive, business owner and local politician who helped select the Universal Product Code (UPC) and drive its early adoption, died Sunday, November 8, 2015. He was 93. Mr. Hayes began his professional life as market researcher, working for Procter and Gamble in England, the U.S. and France from 1952-1964. From 1964 to 1979, he was General Manager of Marketing and Advertising for H.J. Heinz. In that capacity, he worked closely with the Institutional Foodservice Manufacturers Association (IFMA) and the U.S. Department of Agriculture (USDA), chairing the committee that completed the first business census of the U.S. food service industry. In 1969, IFMA awarded Mr. Hayes their Key Man award. Between 1971 and 1973, Mr. Hayes served on both the Ad Hoc Committee on a Uniform Grocery Product Code and its Symbol Standardization Subcommittee. Composed of senior members of the manufacturing and retail industries, these committees led industry selection of a product code designed to automate the checkout process and facilitate inventory management. Today's ubiquitous UPC was the result. Mr. Hayes was present at an Ohio supermarket when the country's first UPC-marked grocery item was purchased. In the late 1970s, while on leave of absence from H.J. Heinz, Mr. Hayes served as Vice President of the newly formed Distribution Number Bank, which administered and promoted the global acceptance of the UPC. In 1979, Mr. Hayes founded Hayes, Nedved and Associates, a market research consultancy based in Sewickley, PA, which he operated as a principle for 30 years. In 1993, he was elected to the Osborne Borough Council, serving as Council President from January 1, 1998, until December 31, 2009. In 2004, he was named Man of the Year by the Sewickley Herald. Mr. Hayes was born October 13, 1922, in Birmingham, England of Frank W. Hayes and Ada Louisa (Buck) Hayes. He attended Birmingham's King Edward's School, founded in 1552, and served in the Royal Air Force in both the North African and Italian campaigns during World War II. Following the war, he attended the University of Birmingham, obtaining Bachelor's and Master's degrees in Commerce. He emigrated to the U.S. in 1964. At various times in the late 1960s, he lectured on marketing at Carnegie Mellon University and the University of Pittsburgh. He became a naturalized U.S. citizen in 1971. Mr. Hayes was predeceased by his sister, Joan; and survived by his wife of 68 years, Marion (Messenger) Hayes; a daughter, Janet Hayes, of Denver, her husband, Art Morrissey, and daughter, Emma Morrissey; a son, Peter, of Sewickley, his wife, Sono Takano Hayes, and their son, Jason Hayes. Arrangements by COPELAND'S OF SEWICKLEY. Send condolences post-gazette.com/gb
↧